GM Earns Top Customer Loyalty Award — And Tulsa Drivers Are Taking Notice

2026 GMC Sierra Truck Lineup

It takes great vehicles to stand out in today’s auto industry — but earning customers’ trust year after year is what truly sets a brand apart. That’s why General Motors being named “Overall Manufacturer Loyalty” winner by S&P Global Mobility for the 11th consecutive year is such a big deal.

For customers, this award means one thing: when people buy a GM vehicle, they’re overwhelmingly choosing to stay with GM for their next purchase. For us at Ferguson Buick GMC, it reinforces what we see every day right here in the Tulsa Metro — drivers who love their vehicles and come back when it’s time to upgrade.

The 2025 loyalty awards were based on an analysis of 13.6 million new retail vehicle registrations across the U.S., covering purchases from October 2024 through September 2025. Now in its 30th year, the awards were presented at the Detroit Auto Show, highlighting brands that consistently deliver long-term value and satisfaction.

GM President Mark Reuss summed it up well, noting that this recognition reflects the passion and dedication behind every vehicle — from the factory floor to the showroom. [1] At Ferguson Buick GMC GMC, we’re proud to be part of that journey, helping our customers find vehicles they can rely on for years to come.

Why GM Loyalty Matters to Tulsa Drivers

Customer loyalty doesn’t happen by accident. GM continues to focus on areas that directly impact the ownership experience — many of which benefit our local customers every day:

• More Choice Than Ever

  GM continues to invest in a strong lineup of both gas-powered and electric vehicles, giving drivers the flexibility to choose what fits their lifestyle — whether that’s a refined Buick SUV or a capable GMC truck.

• A Trusted Dealer Experience

  Buick and GMC dealers nationwide continue to be recognized for delivering high-quality customer service. At Ferguson Buick GMC, our goal is to make every visit — sales or service — straightforward, transparent, and stress-free.

• Advanced Technology That Enhances Everyday Driving

  GM’s Super Cruise hands-free driving technology is already being enjoyed by more than 500,000 customers. Looking ahead, GM plans to introduce conversational AI powered by Google Gemini and eyes-off driving technology in the coming years — keeping GM at the forefront of innovation.

• Expanded GM Insurance Options

  GM Insurance is now available in 20 states, including Oklahoma. This GM-backed option uses in-vehicle technology to reward safe driving and gives customers another trusted choice when shopping for coverage.

• Enhanced GM Rewards Program

  Through the GM Rewards program, customers can earn points on eligible purchases and unlock exclusive benefits — including accessories and unique experiences — adding even more value to owning a GM vehicle.

Loyalty You Can Feel at Ferguson Buick GMC

This award confirms what many Tulsa-area drivers already know: GM vehicles are built to earn trust, and that trust lasts. Whether you’re returning for your next Buick or GMC or buying your first, our team at Ferguson Buick GMC is here to help you find a vehicle you’ll love today — and want to drive again tomorrow.

If you’re ready to experience what keeps GM customers coming back year after year, we invite you to visit us and see the difference for yourself.