GM Dominates in Quarter 3 Full-Size Pickup and Large SUV Segments

November 30th, 2023 by

According to their Q3 earnings deck, GM took the lead in the full-size pickup and large SUV segments. This marked GM’s best year-to-date sales performance since 2007. The collective sales of the Sierra and the Chevy Silverado reaffirmed GM’s dominance in the overall full-size pickup truck sales in the U.S., extending their industry leadership streak to seven consecutive quarters.

2024 GMC Sierra Denali Ultimate 1500 Crew Cab

2024 GMC Sierra Denali Ultimate 1500 Crew Cab

The GMC Sierra experienced a noteworthy surge, registering a substantial 46% increase compared to the 50,169 units sold in the corresponding period the previous year. This performance marked the Sierra’s most successful third quarter and year-to-date sales numbers. The strategic improvements and broadening of the Sierra lineup by GMC have has paved the way for success, resonating effectively with customers in the full-size pickup segment.

GM was also a leader in the large SUV segment, for Q3 of 2023. GM boasted a market share exceeding 60% year-to-date, which is more than three times higher than its closest competitor. A pivotal element in GM’s dominance in the large SUV segment was the triumph of the Cadillac Escalade, securing the top position in the Large Luxury SUV segment. Additionally, the strong performance of the Yukon lineup significantly contributed to GM’s success in Q3. The combined sales of Yukon and Yukon XL surpassed the segment average, further bolstering GM’s overall performance.

About the GMC Sierra

The 2024 GMC Sierra’s 2.7L Turbo High-Output Engine will now carry the name TurboMax. Boasting 310 horsepower, a best-in-class standard torque rating of 430 lb-ft, and a maximum available towing capacity of 9,500 lbs, the TurboMax engine equips GMC Sierra 1500 Elevation, SLE, and Pro models with the power and capability necessary for various tasks, be it towing heavy loads or navigating challenging off-road trails. Additionally, the 2024 GMC Sierra offers an optional 6.2L V8 engine, Super Cruise hands-free driver-assistance technology, and the world’s first six-function MultiPro™ tailgate.

About the GMC Yukon

The 2023 Yukon Denali Ultimate offers a full-size SUV experience like never before. Experience the pinnacle of Denali technological innovation, luxury, and styling. Engineered with head restraint speakers, topographical laser-etching, Vader Chrome accents, and available Super Cruise driver assistance technology. The 2023 GMC Yukon is offered in five trim levels – SLE, SLT, AT4, Denali, and the all-new Denali Ultimate.

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