BUICK TOPS J.D. POWER’S SERVICE SATISFACTION STUDY

March 19th, 2018 by

For the fourth time, in five years, Buick tops the charts on J.D. Power’s annual study that measures consumers’ satisfaction with dealerships’ service departments. Buick ranked number one, in the mass-market category, in J.D. Power’s 2018 U.S. Customer Service Index Study.

The study measures customer satisfaction with service at a franchised dealer or independent service facility for maintenance or repair work among owners and lessees of 1- to 3-year-old vehicles. [1] The study uses metrics such: interaction with service advisors, condition of the service facility, and quality of vehicle pick-up. A new metric was also added in the 2018 study, Net Promoter Score®[2], to further show service satisfaction’s role in whether a customer will recommend a brand or tell others to avoid it.

Buick’s sister brands, Chevrolet and GMC, also ranked high on the study [second and fourth, respectfully]. The study displays how dealership with GM Certified Service teams, like Ferguson Buick GMC, offer unparalleled auto service. Ferguson Buick GMC is commitment to ensure quality customer care by providing comfortable and relaxing facilities as well as friendly and professional service to our guests.

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Buick’s latest achievement comes after an impressive 2017 calendar year and a hot start in 2018. Over the past five years, Buick has continued to grow at a steady pace, with 8.4 percent annual growth. 2017 saw a spirited pace of new vehicle launches, including the Enclave, Enclave Avenir, Regal Sportback, Regal TourX, Regal GS, GL6, Velite 5, Excelle GX and LaCrosse Avenir. 2018 represents an incredible opportunity as the first full production year for many models.

Ferguson Buick GMC has the all-new 2018 Regal Sportback, and Regal TourX on our lot, in Broken Arrow, Oklahoma. We’re excited to get the 2018 Regal GX and LaCrosse Avenir, soon.

[1] Source:
“J.D. Power 2018 U.S. Customer Service Index Study.” J.D. Power, 14 Mar. 2018, www.jdpower.com/press-releases/jd-power-2018-us-customer-service-index-study.

[2]:
Net Promoter,® Net Promoter System,® Net Promoter Score,® NPS,® and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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