GM and Netflix Join Forces To Showcase GM’s Line-up of Electric Vehicles

February 3rd, 2023 by

General Motors and Netflix have announced a creative partnership that will place GM EV vehicles in the forefront of prominent Netflix shows. The partnership has been launched before Super Bowl LVII, set to be played on February 12, 2023. The automaker and streaming service announced the partnership with series of TV commercials entitled “EVs On Screen.”

Through the GM and Netflix partnership, several GM EV vehicles will be seen in select Netflix shows and films, over the course of the next year. Viewers will get to see EV vehicles such as the Cadillac LYRIQ, the GMC HUMMER EV Pickup, and the Chevrolet Bolt EUV; in action. The creative pieces will feature such actors as, Emmy Award winning, Will Ferrell. The creative pieces plan to put both star actors and EV vehicles into the worlds of some of Netflix’s biggest shows and films including Army of the Dead, Squid Game, and more.

The first glimpse of the partnership includes a 15 second spot that GM put up on their YouTube channel entitled “Directions.” The spot is set to air during the big game, among other related spots. In the 15 second spot, Will Ferrell is driving a GMC Sierra EV Denali through a post-apocalyptic, dystopian world; in what appears to be a reference to Netflix’s hit film “Army of the Dead.” Mr. Ferrell pulls up to a wondering zombie and precedes to ask the zombie if he can help direct him back to the highway, as he explains, “I think I took a wrong turn at that twisted piece of metal.” The zombie replies with a raspy, unintelligible yell. Mr. Ferrell quickly reconsiders his attempt to ask a zombie for directional advice saying, “You know what, I’m good.” The piece ends by Mr. Ferrell calling the zombie stupid.

The all-electric, first-ever GMC Sierra EV Denali Edition 1 was made to set itself apart, above and beyond. With the Ultium Platform that offers a GM-estimated 400 miles of range on a full charge, the GMC Sierra EV Edition 1 is made to take on the long haul, and then some. The GMC Sierra EV Denali Edition 1 production model will be available early 2024 by reservation only.

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