GMC and EarthCruiser Collaborate to Build Next-Generation Overland Upfit Solution

GMC is teaming up with EarthCruiser to develop top-tier, eco-friendly adventure vehicles that use innovative technologies to inspire customers to explore the world. EarthCruiser, known for its expertise in the design and manufacture of self-contained 4×4 off-road world exploration vehicles, will work with GMC’s research and design division, ECI, to create a next-generation overland upfit solution for electric vehicles. This solution will be integrated into the HUMMER EV Pickup, GMC’s ultra-capable, all-electric supertruck.

A teaser image showing a next-generation overland upfit solution for electric vehicles integrated onto the GMC HUMMER EV Pickup.

GMC is a brand committed to an all-electric future and has already introduced the HUMMER EV Pickup, the HUMMER EV SUV, and the Sierra EV Denali, making it the only brand with three all-electric truck offerings. By partnering with EarthCruiser, GMC aims to leverage EarthCruiser’s renowned engineering expertise in the overland and off-road vehicle development space. EarthCruiser’s engineering technologies have resulted in unique and innovative self-contained living habitats that thrive in the most extreme, toughest environments imaginable.

The collaboration between GMC and EarthCruiser presents exciting opportunities for overland use, such as precise torque control over terrain and ease-of-use, in addition to zero-tailpipe emissions. The companies are thrilled to develop an overland vehicle that is truly made for, and will define, the future of this industry. The GMC HUMMER EV overlander concept is set to be unveiled in late summer 2023, and it will undoubtedly shape the future of overlanding with its innovative design and cutting-edge technologies.