JD Power 2021 US Sales Satisfaction Index Study

November 23rd, 2021 by

GMC takes top honors (among mass market brands) in J.D. Power’s latest study measuring satisfaction, with the sales experience, among new-vehicle buyers.

GMC ranked highest in satisfaction with dealer service among mass market brands, with a score of 812, in the J.D. Power 2021 U.S. Sales Satisfaction Index (SSI) Study.

JD Power 2021 US Sales Satisfaction Index Study

The U.S. Sales Satisfaction Index (SSI) Study measures satisfaction with the sales experience among new-vehicle buyers. The 2021 SSI Study is based on responses from 35,387 buyers who purchased or leased their new vehicle from March through May 2021. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). [1]

With the challenges faced in the automotive industry due to the pandemic and the resulting new vehicle inventory shortage; GMC’s latest honor on the J.D. Power;s 2021 SSI Study demonstrates the focus and commitment to exceptional customer service GMC dealers across the country (including Ferguson Buick GMC) have provided to their customers.

According to Chris Sutton, vice president of automotive retail at J.D. Power. “Right now, it’s hard to see the light at the end of the supply chain tunnel, so dealerships need to continue to sell vehicles through their inbound pipeline and help customers with special orders. However, the silver lining for customers is that trade-in values remain high and this has had a positive effect on customer sales satisfaction.” [1]


Ferguson Buick GMC is committed to providing the best new car buying experience for our new GMC SUV and new GMC truck shoppers. Ferguson Buick GMC is proud to serve the Greater Tulsa Metro and Northeast Oklahoma. We strive to provide our customers with an efficient and professional service experience.

If you in search for a new GMC vehicle, give our team of GMC professional a call, today, at 918-258-1800.

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